As a company, our crusade - our fight, started to help the 'little people' - Middle Income Americans, who keep getting dealt the wrong information, the wrong products, the wrong cards in life...We are going up against a system that was founded to keep people financially limited due to lack of knowledge and/or resources. PRIMERICA CORRECTS THE INJUSTICE IN THE FINANCIAL INDUSTRY and as we educate families, and help individuals to learn better, we can help change communities for the better so better decisions can be made for a better path for the generations to come. WE ARE CRUSADERS - not just here to make money for ourselves, but to help others to join our CRUSADE (hence, why we recruit), so we can spread the MESSAGE and OPPORTINITY of FINANCIAL INDEPENDENCE to a wider world!